EMPIRICAL VALIDATION OF ONLINE FEATURES IN USER ACCEPTANCE OF WEB SHOPPING CENTERS IN NIGERIA

A PRELIMINARY STUDY

Abstract

Internet shopping started in the developed world around the 1990s, but in a developing country like Nigeria, it only started around the year 2012. This paper reports on the initial investigation into online features of Web shopping centers (WSCs) and their relationships with the acceptance behaviors of customers in Nigeria. We revised and adopted the model proposed by previous researchers. We were also specifically interested in exploring only the relationships between the online features and technology acceptance model (TAM)
constructs in this initial study from the view of information systems research. The results of a sample survey of 51 customers show that TAM is valid for use in predicting the acceptance behaviors of customers. This in one part agrees with the results obtained in earlier studies. However, these preliminary results can serve as a basis for further investigation of customer behaviours towards Web shopping centers